THE BEHAVIOURAL SOLUTION · THE NEXT FRONTIER
Others measure what cows do.We change what they do.
It’s time to do more than “mind” the gap — let’s finally close it. For decades, transition-cow tools have done one thing exceptionally well: measure the symptoms of the energy shortfall. They watch her not eat and count what it costs, so billions can justifiably be spent every year on symptom mitigation. Not one of them was built to move the intake variable.
DMI Impact is designed to do exactly that. Dry-Matter-Intake Impact isn’t another wearable to watch the transition cow not eat — it’s the first built to help her eat more, at the moments she needs energy and nutrition the most. A painless, scheduled neurostimulation device gently prompts fresh cows to get up and go to the feed bunk between milkings, exactly when their biology is telling them to stay down. No change to feed, facilities, or genetics. The device is the only addition — and the one variable it influences naturally drives cow and dairy performance.
Why behaviour isthe new frontier.
For a century, every gain in dairy came from the things around the cow — better feed, better barns, better genetics. Those frontiers are now finely tuned. The one territory left almost untouched is the cow’s own behaviour in the window that matters most. The transition problem has always been treated as a metabolic one — fix the feed, fix conversion, fix the chemistry. But the chemistry is downstream. Upstream is behaviour: she simply doesn’t eat enough, soon enough. Change that in those 21 days and the very first domino in the health cascade never tips.
That’s what makes this a frontier and not just another product. It doesn’t compete with your rations, your routines, or your monitors — if anything, it makes them all pay off better. By lifting intake at the root, every other good decision a producer has already made finally gets to show its full value.
A new categoryof intervention.
What it is
- A 21-day, tail-mounted neurostimulation wearable.
- A behavioural nudge that gets fresh cows to the bunk, on schedule.
- A one-variable change — proven against matched controls.
- Hands-off after fitting; overnight recharge between deployments.
What it isn’t
- Not another monitor that only measures the problem.
- Not a feed change, additive, or drug.
- Not a facilities rebuild or genetics programme.
- Not permanent — 21 days sets a 305-day trajectory.
How the mechanismworks.
a variable neurostimulation signal, delivered via the tail, raises the cow’s activity at set times.
she walks to the feed bunk. More visits at the right moments means more intake, when her body requires it most.
restored intake in the 21-day window lifts the whole lactation — observable in days.
The behavioural change is observable within days. Health and production impacts become increasingly measurable in the second week of a three-week cycle.
Read the curves: the lime line is the lactation a cow reaches when transition intake is restored; the coral line is the usual curve, capped early by the energy gap. The space between them — held across the full lactation — is the milk most farms never see.
21 days of transition support drives 305-day impact. Trial results are from commercial deployments, not peer-reviewed studies.
Vetted by the peoplewho know cows best.
This isn’t a lab idea looking for a farm. It was built with veterinarians and proven alongside working producers — here’s what they make of it.
We’re recruiting a few UK farms now. See if yours qualifies →
That’s the how. The reason to believe it is a decade of proof.
The Proof →