The Next Frontier in Dairy · Free On-Farm Trial

See it work on your own cows — at no cost to you.

The best proof is watching your fresh cows eat at scheduled times, and confirming the result on your own milk sheet. We'll run DMI Impact on your fresh cows, in matched test-and-control groups, on your farm — and you keep every number. No cost, no ration change, no obligation.

A dairy stockman standing in the centre of his barn watching two rows of cows eat at the feed barriers
Your barn, your cows, your call — and your numbers to keep.
£0
cost to you — the trial is free
500+
milking cows, to run matched groups
~21 days
per fresh cow, across her transition
100%
of your data stays yours
0
change to your ration
How the trial works

Four steps, on your own farm.

From application to results, the whole trial runs on your farm, on your cows, with your milk recording — and you keep every number.

STEP 01ApplyTell us about your herd in a couple of minutes — the short form below is all we need to start.
STEP 02We fitWe bring the units and fit them chute-side, on your fresh cows. No change to your ration or routine.
STEP 03Matched pairs runFresh cows are split into device and no-device groups, so the difference you see is the device — not the season.
STEP 04You see your numbersFrom your own milk recording or AMS — your cows, your data, your call on what happens next.
What you get, and what we ask

A fair test — weighted in your favour.

A small ask, and everything to gain: you keep all the data, and there's no cost, no ration change and no obligation.

Who it's for

  • 500+ milking cows — enough fresh cows to run matched groups.
  • Individual milk recording or robotic milking (AMS) — so the milk difference is measured, not estimated.
  • Willing to run fresh cows in matched device / no-device groups.

What you keep

  • All of your data — and any additional milk. It's your herd and your milk sheet — it stays yours.
  • No cost. The trial is free; the units and fitting are on us.
  • No ration change, no obligation. Run it, read your numbers, decide.
Apply for a trial

Tell us about your herd.

Two minutes is all it takes. We'll be in touch to talk it through — no obligation either way.

Full name
Farm / business
you@farm.co.uk
Mobile or landline
Approx. herd size
Individual recording / AMS / Both
Tell us a little about your fresh-cow set-up…
Apply for your trial →We reply personally — no call centre.
What happens next: we read every application ourselves, talk it through with you, and if it's a fit, we book a visit. No cost, no obligation, and your data stays yours throughout.
Build note: replace this block with the native Squarespace form wired to your Google Sheet (fields shown). Slug: /freetrial.

Backed by a decade of work — and the people who did it.

See who's behind DMI Impact, and why now.