THE COST · THE MEASURED EXPOSURE
One known thief.Robs every part of the dairy.
The biology isn’t in doubt — and neither is the bill. Negative Energy Balance is the known thief that quietly robs every dairy, every transition cow, in ways you can actually measure. The industry has counted the losses from every angle, and one uncomfortable picture keeps emerging: the cost of poor transition-period intake is enormous, recurring, and almost entirely preventable.
One greedy thief.Six ways it robs your dairy.
Every figure below utilizes UK or EU inputs, is independently measured, and cited from our research library, calculated per 1,000 cows per year, and shown at its conservative floor. No thumb on the scale.
Figures summarise: SCK prevalence (EFSA 2023; Suthar 2013); cost per case (Cainzos 2022); NEB→fertility (meta-analysis 2018; transition fertility 2020).
Add it up and the measured exposure already clears£414,000+ per 1,000 cows, every year.
And that’s before the full disease cascade, milk-quality penalties, labour, and emissions costs are even added.
Explore further
The £414k+ exposure model — see the workings
The full per-line breakdown with upper ranges.
If the on-farm bill weren’t enough —the market has already voted twice.
You don’t have to take our word that this thief is worth stopping. The wider market has been paying to confirm it for years — first to prove the problem is real, and now to back the technologies that finally do something about it.
measuring and treating this exact window — milk recording, blood metabolite testing, rumen sensors, drenches, boluses, hormone programmes, vet labour.Proof the problem is real and expensive.
now pouring into cattle-wearable technology — capital betting the next gains come from acting on the animal directly.Proof the time to get involved is now.
Industry-spend figures: sensor/wearable & transition-management literature (2021–2024). Investment signal: e.g. Halter’s ~US$220M Founders Fund round at ~US$2B (March 2026) — a beef/pasture virtual-fencing use-case, distinct from neurostimulation, cited only as evidence of capital moving into cattle wearables.
The opportunity gapjust waiting to be closed.
Put it together. Every cost on this page traces back to one behaviour — intake — at one known, predictable moment in every cow’s year. The spending proves it matters. The investment proves the timing is now. And yet, for all those decades and all that money, almost none of it went to changing what the cow actually does in those 21 days.
The problem has been described beautifully and treated expensively for generations. No one has built a behavioural solution to close the intake gap at its root… until now.
Mind the gap — then step onto the train to the future of dairy.
The Solution →