A decade in the barn, answering one question: could you get her to eat?
DMI Impact wasn't dreamt up in a boardroom. It was worked out over more than ten years on real commercial dairies, by the late Dr David Barcik and a team who spent that decade with fresh cows — until they had a device that supports the one lever the whole industry works around.
Ahead of its time then. On time now.
It was a decade early when the work began. The industry has since caught up to exactly the problem it set out to solve.
Discovered in the 1960s, built and tested in the 2010s.
The science behind it traces back to the 1960s; the device itself was built and proven on commercial dairies through the 2010s. When that work began, transition-cow biology was still a specialist's concern, wearable tech on cows was a novelty, and "getting her to eat" wasn't something anyone thought you could change — the idea was ahead of what the industry was ready to hear.
The industry has caught up.
Transition management is now a recognised priority; precision dairy is everywhere; and with tight margins and a hard look at emissions, every litre and every cow counts. The behavioural lever the device reaches is exactly what dairy is now reaching for.
Built by hands that were in the barn.
Researchers, a vet and working herdsmen — the people who fitted the units, watched the bunk and lived with the results.
Cow-first, evidence-led, honest.
Three commitments that don't move: the cow comes first, the evidence leads, and we never claim more than it can carry.
Help every fresh cow eat her way through.
Support the one lever behind her whole year — her dry matter intake — through the hardest three weeks she'll face.
A new behavioural class of intervention.
The next frontier in dairy: acting on the cow herself, not around her — and doing it without asking anything of the ration.
Check us — don't just trust us.
Every claim rooted in the evidence, the conservative number led with, and never a benefit the data can't carry. Cow-centric, always.
A family's work, carried forward.
What began as one man's decade of asking — could you get her to eat? — is now being carried to UK and EU dairy by R.T. Barcik. The same idea, the same evidence, and the same refusal to overstate it: from the boardroom where the case is made, to the barn where it has to be true.
Put a decade of work on your own cows.
A zero-cost, on-farm trial for herds of 500+ with individual milk recording or AMS.