THE NEXT FRONTIER IN DAIRY
Every dairy cow's yearis decided in the same21 days.
The three weeks after calving — the fresh period — set her milk, her fertility, and whether she stays in the herd at all. Get it right and she reaches her potential. Get it wrong and the whole lactation is compromised before it has begun.
DMI Impact is a new class of tool — one that acts on the cow's behaviour to carry her through those 21 days.
The Old Energy Gap. A New Behavioural Solution.
The Fresh period decides the year
The same 21-day window, every cow, every calving — the small stretch of the lactation curve that governs everything after it.
3 weeks — about 6% of the lactation — decide the other 94%.
The problem is massive — and we know exactly when it strikes.
Studied for decades, over countless hours.
The biology of the transition period has been examined farm by farm, herd by herd, across innumerable hours of research over more than half a century. What happens to a fresh cow is not a mystery — it is one of the most thoroughly documented events in dairy science.
And it happens on a known schedule.
Every producer and vet knows calving is coming and knows what follows it. The window is predictable to the day. That foreknowledge is exactly why the loss is so frustrating — and exactly why it can be planned for.
Fresh-cow volatility is the single largest recurring, hidden loss in dairy.
At its core this is a biological problem — a gap between the energy a fresh cow needs and the energy she can physically take in. The full mechanism is where the story begins.
See the biology →SUPPORTING MATERIALS
The Homework — Done For You
Before we ask a farmer to believe anything, we did the reading. Here is the shape of the evidence base behind every claim on this site.
RESEARCH LIBRARY
A structured evidence base — not a reading list
Our research library catalogues the published science on the transition period, its cost, and the biology beneath it — sorted by region, subject, and how strongly each source can anchor a claim.