THE COST · THE MEASURED EXPOSURE
One gap at the start.A bill that lands all year.
Biology showed the collision. Here is what the cascade takes from the herd — line by line, in pounds, each figure drawn from published research and priced at UK milk value.
Six ways the gap costs you.
Every direction the cascade runs has its own measured cost. These are the biggest, each anchored to the evidence.
Add it up, and the receipt reads:£414,000+ per 1,000 cows, every year.
DMI-Impact-calculated composite (narrative, not a single sourced figure). Milk-forgone floor: 800+ L/cow × ~£0.36/L (AHDB, assumption stated) = £288+/cow = £288,000+/1,000 cows/yr. Commercial trial floor 10%+ is a DMI Impact measurement, not peer-reviewed.
Hundreds of thousands lost per herd. Billions spent chasing it.
That £414k is just your herd. Across the industry, the response is measured in billions every year — feed, equipment, veterinary care, pharmaceuticals, robotics, genetics — most of it aimed at the symptoms of this one window.
Every pound above is an “opportunity gap” — a cost that exists only because, until now, intake in transition was treated as something you could measure but not change.
Go Deeper
See how the bill is built.
The page gives you the total. These show you the workings — how each line is derived, and a tool to run it on your own numbers.
That is the cost as it stands. Now the part that changes it.